ILLINGWORTH GAMBOA, Jorge Washington; BAZÁN ZURITA, Gabriela Alejandra; CADENA AVILÉS, Victor Manuel; BARCIA MARIDUEÑA, Alexandra Marisol. Experiential marketing strategies at sporting events: a look from the perspective of project management. Retos, [S. l.], v. 75, p. 234–247, 2026. DOI: 10.47197/retos.v75.118098. Disponível em: https://www.revistaretos.org/index.php/retos/article/view/118098. Acesso em: 10 nov. 2026.