Illingworth Gamboa, Jorge Washington, Gabriela Alejandra Bazán Zurita, Victor Manuel Cadena Avilés, and Alexandra Marisol Barcia Maridueña. 2026. “Experiential Marketing Strategies at Sporting Events: A Look from the Perspective of Project Management”. Retos 75 (February): 234-47. https://doi.org/10.47197/retos.v75.118098.