Fitness sector trends in Colima 2025: a descriptive study

Authors

DOI:

https://doi.org/10.47197/retos.v64.110674

Keywords:

Trend, Fitness, Colima

Abstract

Introduction: fitness is an integral concept linked to physical and mental health, hence the relevance of finding intervention opportunities to address public health challenges and promote the growth of the fitness sector.

Objective: to identify fitness trends in Colima, Mexico for 2025.

Methodology: the methodology of this study is quantitative-descriptive, the instrument used was a local adaptation of the ACSM Worldwide Survey of Fitness Trends questionnaire, which included 56 fitness trends, sociodemographic elements and economic indicators. The population consisted of 340 fitness professionals in the 10 municipalities of Colima (217 men and 122 women), randomly selected.

Results: the main findings show that the predominant trends include exercise and weight loss programs, personal and functional training. Regarding the work environment, 33.5% of the respondents work in the public sector, 30% in the private sector, and the rest in civil associations or the student environment.

Discussion: it is discussed that the sector faces challenges such as the retention of experienced talent and the limited participation of women in non-stereotypical roles.

Conclusions: local trends are partially aligned with national trends and differ from international trends, which prioritize reimbursements for qualified professionals (2024) and portable technology (2023). This first local effort provides basic data for decision making in the fitness sector, supporting the professional‘s education and training, as well as the public policy development that responds to the needs of the Colima‘s population.

Author Biographies

Adriana Isabel Andrade Sánchez, University of Colima

She holds a PhD in Applied Multivariate Statistics and a Master's Degree in Advanced Multivariate Data Analysis from the University of Salamanca, Spain, and a Bachelor's Degree in Economics from the University of Colima. She has a specialization in Camping and Outdoor Recreation. At present, she is a master's graduate student in Gender, Politics and Society Studies at FLACSO Argentina. She has taken courses and received lectures related to gender, equality and non-discrimination. She is currently a full time research professor at the Faculty of Education Sciences and president of the Colima Association of Women University Students A. C. She is an associate member of the academic body UCOL-101 “Physical Culture” and since 2018 is part of the National System of Researchers and Researchers, formerly in Level 1. Her line of research “Application of statistical methods in the analysis of the quality of life of young people”.

Isela Guadalupe Ramos Carranza, University of Colima

D. in Physical Culture Sciences and Master in Physical Activity and Sports with orientation in Sports Management from the Universidad Autónoma de Nuevo León and Bachelor in Physical Education and Sports from the Universidad de Colima. Full-time Research Professor in the Faculty of Education Sciences at the University of Colima. Leader of the academic body UCOL- 85 “Education and Movement”. Member and vice-president of the Latin American Association of Sports Management (ALGEDE). Line of research: Physical culture and sport.

Lenin Tlamatini Barajas Pineda, University of Colima

Bachelor's Degree in Physical Education and Sports from the University of Colima, Colima, Colima. Master in Sports Science, High Performance by the Universidad del Fútbol y Ciencias del Deporte, Pachuca, Mexico. Doctor in Research in Teaching and Learning of Experimental, Social and Mathematical Sciences and Physical Education and Sport, by the University of Extremadura, Spain. Full-time Professor and Researcher of the Faculty of Education Sciences of the University of Colima. Member of the Academic Body Ucol 101- Physical Culture. Member of the National System of Researchers. Teacher and Pedagogical Technical Advisor in the Ministry of Public Education. Level 3 criterion certifier of the International Association for the Advancement of Cineanthropometry (ISAK).

Ciria Margarita Salazar C., University of Colima

PhD and Master in Physical and Artistic Education from the University of Extremadura, Spain; Master in Social Sciences and Master in Sports Business Administration. Diploma in Healthy Eating, Research Methodology in Social Sciences and Leadership with a Gender Perspective. Full-time Research Professor at the Faculty of Education Sciences of the University of Colima. Member of the National System of Researchers and Researchers SNII-2 (2011-). Member of the Academic Body UCOL85 “Education and Movement”.

Pedro Julián Flores Moreno, University of Colima

Bachelor's Degree in Physical Exercise Science, Instutito Tecnológico de Sonora.
Master in Sports Training Methodology, Universidad de Valle del Fuetre, Sinaloa.
Doctor in Medical Sciences, Universidad de Colima, Mexico.
Full-time Professor and Researcher, Tenured A, Faculty of Educational Sciences, University of Colima. Member of the National System of Researchers, level 1, Leader of the CA Ucol - 101 Physical Culture.

Rossana Tamara Medina Valencia, University of Colima

She holds a PhD in Physical and Artistic Education from the University of Extremadura, Spain, a Master's Degree in Recreation and Leisure Management, and a Bachelor's Degree in Physical Education and Sports. She is a full time research professor at the Faculty of Education Sciences of the University of Colima, founder of the Mexican Association of Higher Level Institutions in Physical Culture, of the Latin American Network of Recreation, of the National and International Advisory Council of the Autonomous University of Nuevo Leon, specifically of the Faculty of Sports Organization

Lino Francisco Jacobo Gómez Chávez, University of Guadalajara

Research professor at the Centro Universitario de la Costa of the University of Guadalajara, member of the National System of Researchers Level I, representative of the academic body udg-ca-1076-Determinants of health, his main lines of research are focused on public health, particularly in the study of lifestyle and health risks.

Jorge López-Haro, University of Guadalajara

Professor in Physical Culture and Sports at the Centro Universitario de la Costa of the University of Guadalajara, Mexico. PhD in Sciences for Development, Sustainability and Tourism from the University of Guadalajara, Mexico. Master's Degree in Innovation and Research in Physical Activity and Sport Sciences from the University of León, Spain. Bachelor's Degree in Physical Activity and Sport Sciences from the University of Seville, Spain.

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Published

2025-03-01

How to Cite

Andrade Sánchez, A. I., Ramos Carranza, I. G., Barajas Pineda, L. T., Salazar C., C. M., Flores Moreno, P. J., Medina Valencia, R. T., … López-Haro, J. (2025). Fitness sector trends in Colima 2025: a descriptive study. Retos, 64, 367–380. https://doi.org/10.47197/retos.v64.110674

Issue

Vol. 64 (2025)

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Original Research Article

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Copyright (c) 2025 Adriana Isabel Andrade Sánchez, Isela Guadalupe Ramos Carranza, Lenin Tlamatini Barajas Pineda, Ciria Margarita Salazar C., Pedro Julián Flores Moreno, Rossana Tamara Medina Valencia, Lino Francisco Jacobo Gómez Chávez, Jorge López-Haro

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