Motivations for participating in sports: a comparative analysis between Gen Z and Millennials in Spain and Colombia
DOI:
https://doi.org/10.47197/retos.v80.118616Keywords:
GenZ, Millennials, Sport Practise, Sport motivation, Sport MarketingAbstract
Introduction: Given that sport is a multifaceted activity that influences both the physical and mental well-being of individuals, as well as public health and economic development, it is essential to analyze whether there are intergenerational differences in motivations for its practice.
Objective: To understand whether there are differences in sports motivation between Gen Z and Millennial generations in order to detect patterns that can improve the design of programs and communications directed at them.
Methodology: A quantitative analysis was used, based on scales derived from the literature and validated through Cronbach's alpha and principal component analysis, to conduct a comparative study of 910 university students aged 18 to 32 from Spain and Colombia to identify similarities and differences in their relationship with physical training.
Results: Differences were detected in sports participation and motivational factors: Millennials tend to prioritize personal growth and stress reduction, while Gen Z prioritizes physical health.
Conclusions: This study opens the door to personalizing the design of sports programs and products aimed at young people, as well as improving communications to better align with their most relevant motivational aspects and thus make them more effective.
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