Effectiveness of the Ayocenting website on maternal knowledge, attitude, and motivation to prevent stunting
DOI:
https://doi.org/10.47197/retos.v78.118932Keywords:
Growth disorders , health education, health knowledge, attitudes, practice, internet-based interventionAbstract
Introduction: Stunting remains a critical global health challenge requiring innovative educational strategies to improve maternal awareness. Digital platforms offer a potential alternative to traditional media for delivering nutritional health information to caregivers.
Objective: The study aimed to evaluate the effectiveness of the ayocenting website compared to conventional physical infographics in enhancing maternal knowledge, attitudes, and motivation toward stunting prevention.
Methodology: A quasi-experimental study with a non-equivalent control group design was conducted involving 252 mothers of toddlers. Participants were divided into an intervention group (n=126) using the website and a control group (n=126) receiving physical infographics. Data were analyzed using Wilcoxon signed-rank and Mann-Whitney U tests.
Results: The intervention group achieved a significantly higher proportion of good knowledge (61.2%) compared to the control group (29.4%). Post-test scores showed significant improvements in supportive attitudes (p=0.003) and strong motivation (p=0.001) only in the intervention group. The Mann-Whitney U test confirmed that the ayocenting website was significantly more effective than physical infographics in increasing knowledge (p=0.001), attitudes (p=0.002), and motivation (p=0.018).
Discussion: The findings indicated that interactive digital features provided a more engaging learning experience than static infographics. The results contrasted with previous studies by highlighting that web-based accessibility facilitated better information retention and psychological readiness than traditional printed materials.
Conclusions: The ayocenting website is a significantly more powerful educational tool than traditional physical media for stunting prevention.
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