CArticle RETRACTED due to malpractice onfigurational adoption of fitness technologies among business students using fsQCA
DOI:
https://doi.org/10.47197/retos.v82.119687Keywords:
active learning culture, business students, fitness technologies, fuzzy-set qualitative comparative analysis, wearable devicesAbstract
Introduction: digital fitness technologies support physical activity monitoring and self-management among university students.
Objective: this study analyzed the causal configurations that explain high adoption of fitness apps and wearable devices among final-level business students at a university-level technological institution in the Ecuadorian highlands.
Methodology: a quantitative, cross-sectional, explanatory-configurational design was applied to 403 valid responses. The model included perceived health–academic value, digital fitness self-efficacy, algorithmic coaching trust, privacy–personalization calculus, gamified social influence, fitness technology accessibility, and active learning culture. Data were analyzed using descriptive statistics, reliability tests, complementary regression, fuzzy-set calibration, and fsQCA.
Results: the constructs showed adequate reliability. The regression model explained 75% of the variance in high adoption. No single condition was necessary, while five sufficient configurations were identified. Algorithmic coaching trust and privacy–personalization calculus appeared in all pathways.
Discussion: adoption was not explained only by access or perceived usefulness, but by combinations of trust, personalization, digital capability, gamification, and institutional culture.
Conclusions: high fitness technology adoption among business students is a configurational phenomenon that requires flexible and transparent digital physical-activity strategies.
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Copyright (c) 2026 Alexander Haro-Sarango, Gladys Proaño-Altamirano, Diana Castillo-Martínez, Evelyn Gavilanes-Carranza

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