International legal challenges of cross-border digital sports media at the FIFA World Cup 2022
DOI:
https://doi.org/10.47197/retos.v73.117658Keywords:
FIFA World Cup, Broadcasting Rights, Intellectual Property, International law, freedom of expression, digital mediaAbstract
Introduction: The FIFA World Cup in Qatar exposed fault lines between international intellectual property regimes for sports broadcasting and guarantees of freedom of expression and the press.
Objective: To assess how exclusive media rights and anti-piracy enforcement interact with journalistic freedoms in mega-events, using Qatar 2022 as a case study.
Methods: Doctrinal analysis of treaties and laws, such as Rome Convention–style broadcaster protections, WIPO instruments, review of sports-governance rules and host-nation measures, and case study evaluation of cross-border piracy controversies.
Results: Exclusive broadcasting rights remained central to event financing and were reinforced through contractual geoblocking, takedown regimes, and cross-border injunctions. Digital platforms enabled rapid, transnational redistribution of match content, complicating jurisdiction and evidence. Enforcement campaigns curbed large-scale piracy but also generated collateral restrictions, including over-broad blocking and pressure on news reporting, fan commentary, and critical coverage.
Discussion: The beIN dispute illustrates structural limits in cross-border IP enforcement (fragmented jurisdiction, uneven cooperation, and latency of remedies) and highlights a recurring tension: robust rights management can chill newsgathering, quotation, and transformative uses. Over-enforcement risks undermining press freedom commitments embedded in international human rights law and sport-governance principles. Balanced solutions include clearer fair-use/quotation carve-outs for news, narrowly tailored blocking orders with transparency and appeal, and event-specific media guidelines safeguarding reporting and criticism.
Conclusion: Effective protection of sports broadcasting and protection of expression are not mutually exclusive. A calibrated framework—stronger cross-border cooperation against commercial piracy, coupled with explicit safeguards for journalism and public-interest speech—offers a viable model for future mega-events.
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