Sports influencers and their impact on consumption, physical activity and their projection on social networks by Andalusian adolescents (Spain)

Abstract

The main of this research, whose methodological approach is mixed, has been to determine (otra opción: was to determine) the impact of sports influencers have on a population group of 404 Andalusian adolescents surveyed and 10 interviewees whose age ranges from 16 to 20 years. According to the main findings, it is shown that these influencers contribute positively to increasing the degree of motivation and adherence to physical activity. In summary, the study establishes a dissociation between the type of sport practiced and the gender of the adolescent. This statement shows that both genders tend to follow influencers of the same gender. In addition, it could not be determined that men buy more electronic devices than women. However, a statistically significant aspect is that males are more likely to share data on social media and that adolescents who have bought a device have tried, as much as possible, to have the brand resemble the one promoted by their influencer. Finally, it is concluded that the work of these public figures over their followers is effective and direct, as they are able to have a significant impact and improve the quality of life of all those who support them.