Quality of services provided by the gyms
DOI:
https://doi.org/10.47197/retos.v0i39.77659Keywords:
Gyms. Services. Customers. SatisfactionAbstract
Abstract: The gym market has been undergoing changes for decades, both in terms of service delivery and management model, reshaping the forms of action in order to attract new customers. Thus, the objective of the study was to evaluate the quality of services provided by gyms considering sociodemographic variables. For the data collect, the Scale of quality assessment of services provided by fitness center (QUASPA) was applied to a population composed of 290 clients of gyms located in the city of Londrina-Paraná. It was identified that gyms have a worse quality in services related to marketing. Significant differences were identified in the variables education, time of continuous physical exercise practice, time of continuous physical exercise practice in the same gym and the number of gyms already attended. It was concluded that customers with higher education level, longer time of physical exercise, longer time of physical exercise in the same gym and larger number of gyms attended demonstrate a more critical perception of quality regarding the services provided by gyms.
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